My next typeface is Baskerville. Let’s see!
John Baskerville (1706 – 1775) was an English printer and typographer. He was born in the village of Wolverley and was a printer in Birmingham, England. He directed his punchcutter, John Handy, in the design of many typefaces of broadly similar appearance.
John Baskerville printed works for the University of Cambridge in 1758 and, printed a splendid folio Bible in 1763. His typefaces were greatly admired by Benjamin Franklin, who took the designs back to the newly-created United States, where they were adopted for most federal government publishing. Baskerville’s most notable typeface Baskerville represents the peak of transitional typeface and bridges the gap between Old Style and Modern type design.
Baskerville also was responsible for significant innovations in printing, paper and ink production. He developed a technique which produced a smoother whiter paper which showcased his strong black type. Baskerville also pioneered a completely new style of typography adding wide margins and leading between each line.