Each and every one of us uses Helvetica daily, it’s just in our fingertips, but who cares to take a look behind the letters and see the face, who made it? So I did, not for the first time and also not for the last. When you use Helvetica do you think about the cutting-edge Swiss technology or the name Max Miedinger rings the bell? Oh yeah, he did it, he gave us Helvetica. He was born on December 24, 1910 in Zurich and passed away on March 8,1980. He worked as a graphic designer and typographer for most of his life. His clean version of the Akzidenz Grotesk typeface, Helvetica, furthered the Swiss design movement towards simplicity eventually taking over the world of typography for the fifty years after its creation. His contribution to the typographic field by creating the typefaces Helvetica, Miedinger, Swiss 921, Monospace 821 and Swiss 721 adds his name to the list of famous typographers over the last five hundred years.

And here is a little assignment animation that shows Helvetica made by an Australian student:


About lerusho

I am obsessed with experimenting, using my fantasy and creating new and unique visions. The challenges are endless and that gives me real inspiration.
This entry was posted in Inspiration, Typography and tagged , , , . Bookmark the permalink.

One Response to Helvetica

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